Truck Clinic Case Study
Ever had to hunt down truck owners? We have.
Our client needed us to help them track down truck purchase decision makers for interviews that happened face to face in the respondents place of work.
Each interview lasted 60 minutes and we recruited truck decision makers with product experience. These respondents had to be the people who make the purchase decision for new trucks in 7.5 to 12 ton category.
The fleets they controlled had to consist of 10 or more trucks (independent of tonnage) and there had to be at least one Mercedes, Iveco, DAF, Scania or Renault in the fleet that had been bought new in the last 3 to 5 years.
Furthermore, within each fleet at least 50% had to be a MAN truck and all mail and courier services, rental companies and armed forces were screened out.
