Mascara Case Study
This was one of those jobs that we love to work on. It was a series of focus groups and depth interviews lasting 1 hour each.
Our target sample was female respondents aged between 28-48 years old. All respondents had to use black mascara for volume at least four to five times a week. None of them should use waterproof mascara and they all needed to be upper or middle class.
The project was divided into two segments. Females who seek volume for their eye lashes and who are using Max Factors False Lash Effect mascara and Females who seek volume for their eye lashes and who are using one of the following mascara volume products: Volume Flash Rimmel, Glam Eyes Rimmel, More Lashes Max Factor, Masterpiece Max Factor, 2000 calories Max Factor, Intense Volume Boots 7, Volume Xpress Maybelline, Colossal Maybelline, Lash Architect L'Oreal, Extra Volume Collagene L'Oreal (we had to make sure there was a good spread of brands in each group).
The feedback from the client on the quality of the respondents we recruited for them was excellent.
