Mobile Phone Case Study
This was a study of 1,000 people (mixed mode CAPI and online) which included the coding of an algorithm that screened out people based on what forms of communications they use most of the time.
All the respondents were regular users of mobile phones and / or the internet for socialising / staying in touch / sharing experiences (e.g. online gaming with other players) or exchanging things (e.g. photos) with other people.
We applied some basic demographic quotas to ensure sample is relatively representative of mobile phone users and internet users (we applied age, gender, social grade and region).
