Media
The way we consume and interact with media has been transformed. Passive consumers of mainstream content are rapidly being replaced by sophisticated niche audiences. Increased audience interaction with new media platforms is paving the way for more active users of content with a new set of media expectations and behaviours.
Need for Research
There is great demand from manufacturers of digital content and physical products to understand how and when people want to receive information, what they are prepared to pay for it and how much control they want over creating it and interacting with it. Our challenge is to find out what consumers want and help you determine how you should be using new media platforms to optimise interactions with your key audiences.
Experience
We draw on a complete portfolio of techniques to meet your research requirements, including web, multimedia CAPI, CATI, mobile and postal data capture. New media and research technologies offers the opportunity to stay ahead of the technology curve and Indiefield can help you harness the respondents you need so that your research is actionable and insightful.
Our Clients Say
"Really good service, short turn around and good participants that matched the brief." - Peter Harvey, BBC