CAPI
Computer Assisted Personal Interviewing means that we conduct the interview in person and enter all answers directly into a laptop or PDA. It's great because we can show respondents multimedia concepts and extremely complex routing can be easily administered. It's accurate, it's instant and it means you can produce your results much faster because the data entry stage is eliminated. Many clients are reaping the benefits of data quality, speed of delivery and the ability to show high quality concepts. Plus it eliminates the need for paper questionnaires so it's environmentally friendly too.
Production Cost Savings
If your study requires video reproduction or any type of show material you will save production costs because our survey programmers will embed your media into the interview program.
Quality Data Collection
CAPI can enhance the quality of survey data in a number of ways. Questions can be customised to fit previous responses and mathematical calculations carried out within the program. It can save the expenses associated with complicated, time and cost-incurring interviewer briefings.
Speed
Because CAPI eliminates a separate process of data entry the time between the end of fieldwork and the supply of a clean data set is reduced.
Security
All our laptops have encrypted hard drives that protect the data if the laptop is lost or stolen or tampered with. We also use secure connections, encrypted with the latest SSL certificates, to transfer data from the laptop back to our servers.
Expert CAPI Interviewers
All our CAPI interviewers are experienced with this methodology and have been conducting interviews using this form of data collection for many years.
