Hall Tests

Hall Tests are still a relevant and valuable means of data collection. The research is conducted in a premises such as a room in a shopping centre or more typically a public hall on a busy high street. Consumers are recruited there and then to participate in a research event.
High Quality
Hall Tests offer stringent validation procedures, allow clients to directly observe interviewing and provide greater confidentiality than other research methods. You can combine quant interviewing with qual richness by conducting in-depth interviews with respondents. We can pre-recruit hard to reach samples as well as street intercept. Interviews can take place using pen and paper or online.
Speed
Using web technology you can get the results you need instantly. As online research continues to grow Hall Tests allow you to leverage the key advantages of face-to-face interviewing with the speed and accuracy of online research.
Full UK Coverage
Indiefield have access to every hall test location in the UK and an experienced team of hall interviewers and supervisors at your disposal.