Methods
We believe that Australia's most renowned and knowledgeable Market Researcher, John Utting, clearly explains why it is important to get things right at a grass roots level:
Interviewers in the Field
We have over 2,000 local operatives working right across the UK and a small mobile team of face-to-face interviewers that will travel to work on projects just about anywhere. The interviewers and recruiters we work with are fully trained and experienced. They have all completed professional training courses and carried out work with TNS, GFK, BMRB or Ipsos Mori.
Large Online Panel
Our panel, The Consumer Directory, is a multi-sourced database of thousands of potential survey respondents across the UK. What makes us unique is that we use a combination of online and offline recruiting methods which minimises the biases associated with online recruiting alone. Because we are a multi-method data collection company you benefit from a multi-sourced, representative panel without any increase in cost. Our sample is unbiased and provides you with a robust, high quality online fieldwork service.
Expert Knowledge
Our MD, Tara Lyons, is a recognised fieldwork expert and has written a book called “In the Field" in which she describes how face to face data is collected by fieldworkers in the UK today. To obtain your free download of this book please contact us.
Our Clients Say
"Brilliant as ever. Thank you very much for ALL your hard work. Please also thank everyone who contributed today. The respondents were brilliant. Indiefield were also brilliant. Thank you so much for all your hard work yesterday to get them to us for today." - Catherine Lusher, Publicis