Qualitative Recruitment
Qualitative research may have a low-tech feel, but more often than not, it is a series of focus groups that has determined strategic communication and implementation. Our job is to recruit the right people for the groups and make the whole process as stress free as possible for you. We will provide input and ideas prior to commission so that you end up with a clear and achievable sample, including recruitment procedures and timelines.
Recruitment
We're not limited as to how we recruit. Some jobs run perfectly well via our long established network of recruiters or our Consumer Directory. Other jobs mean we need to use client lists or surf the web. Sometimes we need to join a forum or stand outside a nightclub. We will do whatever it takes to find the right people for you.
Communication
We will provide simple and straightforward documentation and provide a quick and easy communication path to allow feedback from field to reach you during recruitment process. You will be kept informed of any developments that affect your specification, timing or location and immediately informed of any difficulties and at the same time presented our proposed action plan.
Methods
We recruit for standard group discussions, online groups, mini groups, peer groups, family groups, kids groups, triads, extended creative groups, workshops, usability tests, respondent blogs, in-depth one-on-one interviews.
Add an Online Dimension
We can apply our online experience to your qualitative research and by using web technology we can put respondent diaries and tasks online. At a very basic level this means we can keep abreast of whether pre and post tasks are being undertaken, and re-brief wherever necessary. However, we believe we can help take your qualitative research to the next level by enhancing the respondent involvement.
Locations, Viewing Facilities and Filming
We will make all the viewing facility bookings you need and we can organise qualitative events in client premises and hotels with a full hostess service supplied. We work with the best market research filming company in the UK (appropriately named Filming for Research) and will take care of all of the logistics for you.
Moderating and Reporting
Whilst our main focus is on the recruitment, we have access to a network of highly experienced moderators and researchers. We often find that clients need some extra "hands on deck" for large scale projects to supplement their own in-house moderating staff. The majority of our clients will carry out both their own moderating and write their own reports but we can extend your research team with award winning researchers who act as a member of your staff.