News Room
Understanding Gives You Results
August 2009. Unilever's CEO Paul Polman says that a "very deep understanding of consumer needs and behaviours" are prerequisites for success.
July 2009. Depressingly, recent research has suggested that they don't. Marriage, yes - great for happiness. Children, not so much.
Advertising Key to Economic Growth
July 2009. Seven in ten consumers globally agree that advertising contributes to economic growth, while eight in ten agree that advertising helps create jobs.
Basic Vegetables More Popular in Recession
June 2009. Traditional foods such as carrots and turnips are becoming increasingly popular as Britain's recession-hit families try to cut the cost of shopping.
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