Online

There is no doubt that since its origins in the late 1980s, the essence of the World Wide Web has been its ability to link together sources of information. It really was only a matter of time before not only academic researchers used the web but commercial research organisations cottoned on to the speed and efficiency of an online environment and started devising online applications for market research.

And hand in hand with the growth of online research came the growth in online data collection. These days despite the mistaken common assumption that you don't know if online chatter is a teenager or a border collie, getting online for recruitment and interviewing is one of the fastest growing areas in fieldwork. And with ever more complex sample frames and studies it's also one of the most exciting areas to operate in.

At Indiefield we conduct many online projects - from straightforward online surveys to ongoing panel research and diary studies. We can also conduct product placements and mixed mode surveys whereby a respondent takes part in a face to face or telephone interview and then a series of online interviews. Whatever your need Indiefield can deliver it for you.

If you're anything like me, all you really need to know is it's secure and it's automatically backed-up every night.

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