VARs Case Study
This was a qualitative study with Value Added Resellers (VARs) consisting of 8 x 40 minute telephone interviews and 4 x telephony specialists (mobile and fixed line (inc. voice and broadband), 4 x IT specialists (fixed line data e.g. broadband, wifi etc.) and mobile data (e.g. handheld devices and laptops etc.). We prioritised 'crossover' providers who cover both telephony and IT.
Indiefield then recruited 2 x 90 minute mini discussion groups (6 respondents per group).
In all instances respondent was a company owner / company director.
The telephone interviews had a UK wide geographic spread - 25% north (inc Scotland), 25% south east, 25% west country (inc. south west), 25% midlands (inc Wales).
The mini discussion groups: geographic spread – both Greater London: 1 x West London and 1 x North London.
